Find top tips to achieve a professional tone.

  • Business and professional writing is direct, clear, informative and concise, while still being friendly.
  • Know and write for your audience; know your key message(s).
  • Avoid exclamation marks.
  • Write the simplest thing that is true about the topic. Add more information if it is required by your intended audience.
  • When appropriate, include citations for your sources.
  • Include calls to action in communications, or clearly note deadlines for your recipient.
  • Be consistent in your use of terms, names, titles and punctuation, especially in bulleted lists.
  • Be aware of the Confidentiality and Security of Personal Information Policy and Freedom of Information and Protection of Privacy Act.
  • Follow the guidance in this brand site to ensure correct use of punctuation, spelling and style conventions that align with our brand standards.

Download our writing style guide.

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